City Year UK appoints two new Marketing and Digital Trustees
City Year UK is delighted to announce the appointment of Kasey Hooper and Sachin Jogia to the Board of Trustees. Both were appointed on Tuesday 20 April 2021 and bring cutting-edge thought leadership to help further develop the charity’s marketing and digital strategy.
Kevin Munday, Chief Executive at City Year UK said: “We are thrilled to welcome Kasey and Sachin to our Board of Trustees. They have fantastic business, marketing and technology experience and bring great new insight to our board and organisation as a whole. Adjusting everything we do during the pandemic, from volunteer recruitment to support in schools, showed us the importance of marketing and technology. I know they will both make a significant impact and I look forward to working with them to help shape City Year UK’s future.”
Kasey Hooper has 15 years of experience in the consumer industry, and is focused on scaling sustainable technologies to be commercially viable. She is currently the Chief Marketing Officer at 80 Acres Farms, an indoor farming company with the goal of disrupting today’s lengthy & inefficient food chain.
Previously, Kasey was the Chief of Strategy at Avon Products leading up to the Natura/Avon merger which formed the world’s largest B Corporation. Kasey was also Head Merchant at Crate & Barrel (a U.S. based consumer company) for 5 years, leading the commercial P&L for the Crate & Barrel business unit. Prior to Crate & Barrel, Kasey worked for McKinsey & Company in their Washington DC and Chicago offices, where she consulted international consumer and retail businesses across a range of topics. Kasey received a BSE in Mechanical Engineering and a BS in Economics from Duke University, and an MBA in Marketing and Finance from Northwestern’s Kellogg School of Management.
Kasey is passionate about supporting children and young adults in their development – in her own life, she has constantly been amazed at how much passion and impact younger generations can bring. She said: “It is an honor to join the City Year UK team, and support their incredible efforts to create opportunities for students and young adults. This past year has emphasized the importance of schools, and how critical efforts are to support and grow scholastic programs that drive impact.”
Sachin Jogia is an experienced business and technology executive with expertise in advertising technology, business strategy and operations, marketing, artificial intelligence, leadership and mentoring. Currently serving as the General Manager of Alexa Smart Home International at Amazon, his team is responsible for ensuring customers around the world can access voice-based ambient computing controls and automation, including room lighting, temperature control, security and feeling more comfortable in and out of their homes. Previously, Sachin built and managed digital advertising technologies through his product management leadership across Advertising.com, AOL and Amazon based both in the UK and USA.
Sachin is deeply passionate about using ‘Technology for Good’, and partnered with the CTO of the British Heart Foundation to establish their Technology Advisory Group, of which he is the Chairman. Additionally, he supports TeachFirst by mentoring trainee computer science teachers. He is also a volunteer at BeTheBusiness, mentoring CEOs/MDs at UK-based Small-Medium Enterprises (SMEs). At Amazon, he also supports various outreach initiatives, including Amazon Future Engineer – to inspire, educate and enable children and young adults from lower-income backgrounds to try computer science, and advises the London Charity Committee.
Sachin holds a BSc (Hons.) in Physics from Imperial College London and spends time advancing his knowledge in artificial intelligence and tech for good, while searching for areas to close the education gap for disadvantaged communities.
He said: “I feel fortunate to be involved with such an impactful charity, which genuinely transforms the lives of children that need it the most. After teaching ‘hour of code’ computer science classes for children at a local school, I realised the profound impact of volunteering in schools. This led me to learn about City Year UK, and its unique dual transformational benefit of contributing to volunteers’ long-term development, while inspiring their pupils at school to become the best versions of themselves. It truly offers them a greater chance of success in the future, and ultimately helps improve society.”
The two appointments were made through Nurole, the global platform changing the way organisations hire board-level talent.
Notes to editors:
About the Trustees of City Year UK
City Year UK’s Board of Trustees is drawn from across the public, private and voluntary sectors. It is committed to the charity’s mission to empower young role models to help children from disadvantaged communities succeed in school. The two new trustees join ten other members on the Board: Jonathan Beebe (Chair), Jim Balfanz, Aliza Blachman O’Keeffe, AnnMaura Connolly, Matthew Davies, Patrick Flaherty, Charlie Geffen, Joseph Knoll, Pauline Maddison and Rodney Williams.
About City Year UK
City Year UK is a youth and education charity which empowers 18 to 25-year-olds, from all backgrounds, to tackle educational inequality through a year of full-time volunteering in schools.
We support pupils to realise their potential and are committed to offering new opportunities to young people. Our volunteers are in school all day, mentoring and coaching pupils on their social, emotional and academic skills, because they believe in their potential. But they don’t just make a difference to the pupils they support. They acquire valuable personal and professional skills through our leadership and development programme, so that their year of change leads to a lifetime of opportunity.
We are pioneers of using full-time social action in the UK to address some of our most entrenched issues, but we are also part of an international movement. City Year was first established in Boston, Massachusetts in 1988 and operates in 29 cities across America, as well as Johannesburg in South Africa. City Year UK launched in London in 2010 and has since expanded to West Midlands and Greater Manchester.
For more information, please visit our website:cityyear.org.uk
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